Will the Sun Still Shine for First Solar?

This was an assignment for class and is unrelated to entrepreneurs.

Image via Wikipedia

As global issues continue to hinder the solar energy industry, first generation technology along with an overly optimistic outlook may be more to blame for First Solar’s problems than macroeconomics.

For years, First Solar was deemed the low-cost alternative to the more expensive polysilicon panel. It banked on continuing to gain traction with businesses and the government even when its more efficient counterparts made headway with customers by dropping the price to mirror First Solar. The company’s rosy outlook turned into reality this week.